.Boston domain names have been around for approximately two years and as more and more people leave .com for something new, exciting, local and relevant – the thoughts of those on the fence seem to be around the impact on search engines and on branding and memorability.
While Google may never fully disclose the secret recipe involved in their search engine algorithms – they have said to focus on quality content and you’ll be fine.
Well that’s easy to say but if you are a small business who relies on ad revenue from your website, or affiliate income or product sales then I definitely understand the pause for concern but I believe there is a lot more to the benefits for geo domain extensions (like .boston, .nyc and .miami) that will come to local businesses who have built their sites on a .boston.
That benefit begins with the keyword (city) on the right of the dot, being a clear signal to Google that the business is local. As more and more search is on mobile and also through voice – a search for Italian restaurants will almost certainly evaluate the .boston as a signal of locality and to consider if the site is appropriate to present to the searcher.
The other major benefit is the impact of local branding in the domain. TonysPizza.boston makes me feel like Tony is a true Bostonian – I want to support Tony’s business when I see that in a list of search results. I am also more likely to share the link with someone else because of how it looks and the relevancy of it.
This sharing of links online in articles and social media posts is another signal to Google in how to prioritize the reputations and value of competing websites.
Why is this important? Well their about section says:
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This is an exciting time where you can get a powerful, short, relevant domain name with a domain ending your local customers will love. Where you will be well positioned as search engines more heavily favor the locality of a geo domain extension. Take a look at apply.boston and see if your .boston domain name is available to register today – then reach out to digitalagency.boston for your SEO needs.
Have a .boston domain name? We’d love to hear about how you made the switch. Leave a comment below.